Wednesday, October 12, 2016

Suspended Judgement



To I.A. Richards,
July 12, 1968



Dear Dr. Richards:


I want to mention at once my gratification at your kindly reference to me on page 63 of So Much Nearer [A note reads: "This immensely important topic [the principle of complementarity] - publicized recently by Marshall Mcluhan - is discussed at lenght in my "Toward a More Synoptic View" in Speculaitve Instruments"]. Naturally, I owe you an enormous debt since Cambridge days. I also owe a great deal to S[amuel] T[aylor] C[oleridge]. You may know that Dwight Culler in The Imperial Intellect discusses how Newman's Idea of a University derives from Coleridge's idea of an encyclopedia. Bartlett's Remembering, long out of print, makes such a natural introduction to your own work that I wish you could encourage somebody to reissue it with an introduction by yourself. [Sir Frederick Charles Bartlett, Remembering: A Study in Experimental and Social Psychology]. Using Coleridge's principel that the most effective approach to anyone's knowledge is via his ignorance, would you agree that Plato was quiet unaware of the imperceptible environment of "visual space" created for the first time in humna history by the phonetic alphabet? This concerns your Plato citation on page three. Do you think it indicates that Plato regarded phonetic letters as giving th eye dominance over the other senses for the first time. thus creating a new environment? As the evolutionary process has shifted from biology to technology in the electric age, I am fasicnated by your suggestion (on page three) of the possibility of a non-verbal language of macroscopic gesticulation, an interface of entire cultures. Is it your impression that Red China expects to attain the effects of Western literacy in their educational program? Naturally, the iconic and tactile quality of the Chinese written character keeps the Chinese entirely unacquainted with visual and continuous or connected space. Your wonderful word, "feedforward", suggests to me the principle of the probe, the technique of the "suspended judgement", which has been called the greatest discovery of the 20th century.



Sincerely yours, Marshall McLuhan

Wednesday, October 5, 2016

Instant Morality in Earopen End


To Edward T. Hall, November 3, 1967  

Dear Ned:

I think I made my most exciting discovery while reading Nil by Robert Martin Adams. His inventory of discontinuities and negations in the 19th century revealed to me that the cultures of the world have often been engaged in trying to restrict the continuum of visual space by various strategies of negation, nihilism, discontinuity, etc. Not knowing the properties of visual space, or the spatial properties of any of the other senses, has thus resulted in a huge waste of time and energy. As a result of my brain operaition (I am still on sedatives two years later), several years of reading got rubbed out and I am now re-reading many books including The Silent Language. What a ball! On page 45 of the paperback  (about four pages into Chapter 3) you raiss the quesiton of the specific properties of a culture. You would probably tackle it diffeerently today, but you simply omit the approach of indicating the preferred stress on each of the senses as a means of defining a cultural pattern. For example, the whole of Adam's Nil can be stated simply as the efforts of 19th century art and poetry to break out of the dominatn forms of visual space: uniformity, connectedness, and continuity. The position of auditory TV image in visual culture is often absurdly high, as in the importance attached to "music" as a separate package deal. Since writing Through the Vanishing Point with Parker, I have hit upon one means of identifying the cultural bias of any society by its special phrase or phrases for "knowing something throughly and totally." e.g. the American phrase: "I know it inside out" is a puzzler to Englishmen and Europeans. It betokens the supremacy of manipulative and kinesthetic savvy in the Yankee world at least. It woudl probably mean nothing in the South. The Greek word for this is despotein, a sort of aerial perspective. The Englishman says: "I know it like the back of my hand." The Russian says: "I know it like the palm of my hand," the one indicating a visual, the other a tactile bias. The German says: "I know it as if it had given birth to it". The Jap says: "I know it from top of head to end of toes." (I.e. the interval of the MA, or touch and interface.) The Hindu says: "I know it nerve by nerve", and the Thailander says: "I know it like a snake swimming through water", and so on. Such phrases indicate not a single isolated sense, of course, but a mix of senses, with fairly adequate marks of which dominates. They can be used as touchstones, which can be checked out against the rest of the culture very readily. Would it be possible to get a kindof symposium of such observations concerning these phrases, as is attempted by a very large number of languages? Would you be willing to contribute a few yourself? Would not a mere inventory of such phrases be useful? Even without full discussion fo them as marks of a cultural bias in the sensory life? Now that the satellites have enclosed the planet in a man-made environment, "Nature" is no more. Only programming and understanding of the ecological field remains as a human task. Ecology and Echoland are close. Linus Pauling's The Nature of the Chemical Bond stresses the acceptance of physicists and chemists of resonance as the physical bond of the universe, i.e. interfaces but no connections, as in wheel and axel. Yet, scientists remain heavily biased on the visual side oas a result of the unconscious effect of our Western culture. THat bias has ceased with the young since TV, because the TV image is not visual so much as tactile, not convergent or bifocal so much as Cyclopean. Optometrist friends report a mental separation of the activity of one eye in teh young today -- especially in teh well adjusted or viable young. This separation appears to be the result of TV viewing on one hand, and near-point reading distances on teh other. Greetings to Mildy and warm regards.