++ Culture and Technology

For Mcluhan in "Laws of Media" provided both the etymology and exegesis of mens aretefacts. He speculated that "it may well turn out that the language they comprise has no syntax".

The syntax is an innate structure of technologies. David Kelly proposed to see Technologies as "the 7th kingdom" where we "play the infinite game". Contrasting McLuhans view on Technology with David Kelly's view might provide a clue whether "the langauge they comprise has no syntax" or not. David shows that in contrast to the products of other organisms, technology never dies out but shows the same evolutionary trajectory (gradual, adaptive).